Perhaps my favourite description of Jamie Oliver is “mockney gobshite”. This analysis, however, seems a little more sophisticated and looks at the biopower of moralizing discoursed around food, schools and young bodies in the US.
Gibson, K.E., Dempsey, S.E.
Make good choices, kid: biopolitics of children’s bodies and school lunch reform in Jamie Oliver’s Food Revolution
(2015) Children’s Geographies, 13 (1), pp. 44-58.
DOI: 10.1080/14733285.2013.827875
Abstract
In recent debates surrounding childhood nutrition and US school lunch reforms, the child’s body serves as a contested battleground in a destructive politics of blame over obesity and diabetes. Scalar discourses of the body play a significant role in constructing food-related problems and their solutions. We illustrate our claims through a critical analysis of Jamie Oliver’s Food Revolution; a celebrated national television program centered on chef Oliver’s attempts to address childhood nutrition through school lunch reform. Informed by Foucault’s biopolitics, our analysis highlights how moralizing scalar discourses of the body frames nutrition as an individual problem of personal choice. Food politics, when played out at the scale of young bodies, masks class divisions, marginalities, and governmental policies that…
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A Disorder of Things 