Public health communication & the blurry line from anti-obesity to pro-ana

Public health communication is not easy. Various industries, special interest groups and lobbyists are only too willing to skew messages about health. As such, public health researchers and advocates tend to be sensitive to the different ways a health message can be appropriated.

However, public health advocates, particularly in the area of nutrition, are inconsistent in their concern that people will misuse health-related messages. If a piece of research suggests that something traditionally thought to be “sinful” – alcohol, chocolate, or fat – is not as bad as first thought, then anxious caveats will urge restraint. Yet, if a piece of research over-sells the benefits of something traditionally thought to be “saintly” – exercise or dieting – then there is silence.

Two examples illustrate the first response.

Example 1 – Health benefits of alcohol

Every so often a mainstream media source will pick up on some research that suggests that alcohol – usually red wine – can have some health benefits. Without fail a public health spokesperson or researcher will be very quick to either discredit the research or explain to the public that the research does not provide a license for unrestrained consumption.

For instance, public health nutritionist, Marion Nestle, laments in her book Food Politics that clear guidance is complicated by ‘the inconvenient finding that moderate drinking provides health benefits – alcohol protects against coronary heart disease.’ Whether this research still holds is beside the point, Nestle’s lament that alcohol could have health-benefits reflects a distrust of the public’s ability to negotiate complex or uncertain nutrition messages.

Researchers like Nestle in the US and Mike Daube in Australia are at pains to ensure the public does not misuse or misinterpret claims about the health-benefits of alcohol.

Example 2 – Relationship between weight and health is not as clear as first thought

In 2013, the Journal of the American Medical Association published an epidemiological study from Katherine Flegal and colleagues that found people who are obese grade 1 (BMI of 30-<35) had no increased risk of dying prematurely and overweight (BMI of 25-30) people may actually have greater life expectancy.

Stacy Carter and Helen Walls documented the fall-out of this res2014-12-01 16.22.32-1earch among public health researchers.

Walter Willett of Harvard School of Public Health was indignant. He described the research on NPR as ‘really a pile of rubbish’ and that ‘no one should waste their time reading it’. A UK National Obesity Forum representative told the BBC, ‘It’s a horrific message to put out at this particular time. We shouldn’t take it for granted that we can cancel the gym, that we can eat ourselves to death with black forest gateaux’.

Like the responses to research suggesting the health-benefits of alcohol, these responses to Flegal et al’s research highlight a deep anxiety that the public will misuse public health messages in a manner that undermines their health.

Anti-obesity or Pro-ana? So long as we’re skinny…right?

Despite knee-jerk concern that alcohol or weight-related research will be misused by publics, there is very little (if any) concern that anti-obesity campaigns will lead people to eat too little, exercise too much or that such messages will reinforce and legitimise disordered eating practices such as anorexia or bulimia.

Almost every time I lecture on critical obesity discourses someone will question why there is such a overwhelming focus on obesity and little focus on anorexia or bulimia. Someone will also point out that a lot of the anti-obesity messages can be construed to reinforce idealised expectations about body image.

Compare the use of computer-generated imagery in these two public service announcements (PSAs).

  1. Measure Up – anti obesity

https://www.youtube.com/watch?v=9dL4lN6GKi4&w=560&h=315

2. The Mirror – anorexia

The parameters for the non-pathologised and non-medicalised body is very narrow, especially for young women. In addition to people questioning the differing responses to obesity and anorexia or bulimia, I have had two students tell me that they used weight-focused public health messages to mask damaging practices such as under-eating and over-exercising.

Last year, Dr Richard Newton from the Butterfly Foundation noted that an increase of children and young people with disordered eating and dieting behaviours coincides with ‘a society that is putting an increasing emphasis on avoiding obesity, controlling weight and shape through dieting’.

Psychiatrist Dr Peter O’Keefe also said that anti-obesity messages contribute to the ideal that ‘if you’re thin you’re good, if you’re not, you’re bad’.

These are serious concerns with real consequences for the lives of young people. Yet the zeal for preventing obesity and perceived urgency of the problem, gives public health advocates little time or reason to pause and consider the ways anti-obesity messages can be interpreted.

Sadly, if a piece of research suggests that it’s ok to eat a piece of cake, warnings and caveats are screamed from the rooftops. But if the research says exercise more, eat less, and lose weight, then there is only nodding agreement. After all, why give an inch when we are at war with our bodies – mine and yours.

‘You Are What You Eat’: The Place of Food in Caring for the Self and Others

This article first appeared on the ABC Religion & Ethics website, 12 Oct 2016

In 1825 the French gastronome Jean Anthelme Brillat-Savarin declared, “Tell me what you eat and I will tell you what you are.” By this he seemed to mean that he could tell something about a person’s character and class by what they eat.

Forty years later, Ludwig Feuerbach echoed Brillat-Savarin with the pithier, “You are what you eat.” Feuerbach’s intent however was to highlight the materiality of what it is to be a human being – you are material like what you eat is material.

His phrase has since developed a life of its own. A quick Google search reveals multiple documentaries, hundreds of books and thousands of articles and blogs taking “You are what you eat” for their title. Most of these are very prescriptive. You are fat, unhealthy, diseased or unhappy because you eat too much of one thing and not enough of the other.

While varying in rigour and sophistication, proponents of the “you are what you eat” mantra express the sentiment that there is a connection between the food we eat and some ill-defined moral, aesthetic and psychosocial reality.

This sentiment, however, did not originate in the nineteenth century with Brillat-Savarin or Feuerbach. They are part of a much longer tradition that extends back to the food practices of almost all ancient peoples.

Broadly speaking, in the ancient world food was deeply entwined with social, political and religious life. Often this was expressed terms of purity and impurity, which in turn would indicate who was inside and outside of the community. A well known, although immensely complex, example is the Mosaic dietary laws as recorded in Leviticus and Deuteronomy. The dietary laws ordered the daily, political and ceremonial life of the ancient Hebrews and set them apart from surrounding peoples. What you could eat, whom you could eat with and how the food was prepared were governed by these rules.

It was in the context of the tightening of these laws that Jesus sought to break the link between diet and religious-moral status – “it is not what goes into the mouth that defiles a person, but what comes out of the mouth; this defiles a person” (Matthew 15:11). A lot of ink has been spilt over these words. Generally speaking, Jesus’s point is that assiduous observance of the Mosaic dietary law does not create a pure and holy person. It is not what a person eats, but the orientation of their heart and its alignment with the will of God that makes them clean.

The ancient Greeks were also concerned about the relationship between food and status within the polis. This was not in the binary of pure or impure as practiced by the ancient Hebrews, but was seen in terms of prudence or temperance. As Hub Zwart has shown, Greek dietetics was a way of life through which an individual would subject themselves to a regimen of self-discipline and self-governance to develop an eating habit that is rationally ordered. Food diaries and other self-inspection devices were used for these purposes.

To stray from a dietetic regimen would not necessarily indicate that one was unclean, but that like an animal they could not control their appetite. And if they couldn’t govern their appetite, then they probably couldn’t govern more significant things such as the household or the city.

Greek approaches to food and sex were similar in this regard. The example of Nicocles the ruler of Cyprus illustrates this point. According to Isocrates, Nicocles explains his conjugal fidelity in saying, “I am the king, and because as somebody who commands others, who rules others, I have to show that I am able to rule myself.” Nicocles could have sex with whomever he wished, but if he wished to rule others and the city with glory and authority then he had to rule himself first. The Greek free man was at liberty to seek culinary and sexual pleasures, however if he sought to cultivate an existence characterized by self-mastery and beauty, then he recognized the particular rules of conduct that were constitutive of that subjectivity.

In more recent times, these ways of thinking about the relationship between food and moral character has been transformed. Nutrition science has narrowed the frame so that the effect of food is limited to physiological health. The social, moral and religious understandings of food give way to understandings provided by chemistry and microbiology.

A shift in ethical theory also contributed to the transformation in understanding of the ethical relevance of food. Rather than cultivating an ethical character through certain practices, the concern is over the consequence of choices, duty to others and the capacity to act as an autonomous individual.

These transformations of food play out in debates about the ethics of consumption and the right to know what is in our food. Much of the focus on ethical consumption is on duties or the consequences of certain choices for others. While I have been sceptical about the extent to which ethical consumption can solve global problems such as slavery or climate change, I do think the retrieval of ancient practices of care of the self is an important way for developing an ethical relationship to food.

Some of these resources for this retrieval can be found in Michel Foucault’s work on the “care of the self.”

In his final years, Foucault directed his attention toward Greco-Roman ethics and the constitution of the ethical subject around the use of pleasure. In the books The Use of Pleasure and The Care of the Self, as well as numerous lectures, seminars and interviews, Foucault investigates the constitution of the subject through specific techniques, practices and knowledges of the self.

Ethics in this context does not indicate principle-based normative action that, if followed, is considered morally praiseworthy. Rather Foucault refers to ethics as a practice that forms the subject, guides action and mediates the subject’s relation to oneself, others and the world.

In his analysis of the constitution of the subject through an ethics understood as practice, Foucault isolates four aspects in the process of subjectification: the ethical substance, the mode of subjection, the ascetic work, and the telos of the ethical subject. The relationship among the four aspects is not linear but dynamic and interconnected.

Using the Greeks as an example, Foucault suggests that the “ethical substance” was pleasure, the “mode of subjectification” was politico-aesthetic choice, the ascetic form or ethical work was a variety of the techniques used to govern particular relations around pleasure and, finally, the telos or goal was the mastery of oneself. While the content of these aspects (for instance, concern over pleasure) may no longer be relevant, this orientation towards ethical cultivation and care of the self may still be relevant.

The philosopher Paul Thompson uses Foucault’s approach to argue for a revitalisation of agrarian virtue in relation food practices. In his book The Agrarian Vision, Thompson embraces the idea of agrarian virtue not as an ethics learned from books or philosophy classes, but as an ethics that is lived and demonstrated in the character of the person. “Farming itself,” writes Thompson, “was thought to form the character of rural people.”

For example, in cultivating the land individuals develop an awareness of the limits and conditions of life, which in turn encourages a humble and patient character. By encountering the fragile temporality of life, a person views food, health, prosperity and land not as calculable commodities but as gifts. It is argued that by humbly and respectfully relating to the land as a gift, agrarian virtues of self-reliance, interdependence, sustainability and community are cultivated.

Of course, it could be argued that this is all very nice, but as less than 2% of the Australian population actually farms these ideas are quite irrelevant. Thompson argues that even if the social and material conditions of agrarianism are not currently present to produce virtue, people “can come to understanding of virtue when such a society is taken as a model.” Thompson suggests that these virtues can be cultivated in a “vicarious manner.” Although the actual social and material conditions of agrarian life would make it easier to cultivate agrarian virtues, Thompson suggests that surrogates such as poetry, literature, farm experiences and farmers’ markets make it possible to cultivate virtues.

Thompson’s cultivation of agrarian virtue is just one example of an attempt to renew thinking about the relation between food and the self. There are many others. However, these approaches are not without their problems.

For starters they can be terribly bourgeois. As the historian Thomas Govan wrote in the 1960s, it is the teachers, writers, philosophers and poets who propagate this nostalgic notion of virtuous food practices – those “who milked no cows, shovelled no manure, and picked no cotton or peas.” Writing in the same period, Richard Hofstadter suggested that the “more commercial society became … the more reason it found to cling in imagination to the noncommercial agrarian values.”

The mid-twentieth century nostalgia for non-commercial values has reappeared in the food practices of urban-dwellers in first decades of the twenty-first century. Farmers’ markets, homesteading, community-supported agriculture, slow-food, or dumpster diving are all old yet new food practice that some people are adopting.

Echoing Govan and Hofstadter, critics today have pointed out the way an overwhelming sense of these virtues has blinded some advocates to past and present gendered, class and race inequalities. I have discussed aspects these at greater length elsewhere.

However, a related problem is when the benefits of intentional food practices are overstated. Growing tomatoes on your windowsill may be a useful practice for cultivating a particular attitude towards food and the environment, but it is not going to stop climate change or revolutionise the food system. These limitations, however, should not mean that we simply disregard any value in thinking and acting differently in the way we acquire, prepare and consume food.

It isn’t surprising that the critiques of romantic nostalgia and bourgeois individualism aimed at alternative food are also levelled at Foucault’s idea on care of the self. Lois McNay, for examples, contends that Foucault’s care of the self focuses too heavily on the individual and “amounts to an amoral project for privileged minorities.”

These are important criticisms that cannot be fully dealt with here, except to emphasise that the care and cultivation of the self is not performed in self-imposed isolation or exile. It is in the context of relations with others – an ethics of the self in community.

Likewise, food practices are not performed in isolation, but are social practices that structure ways of relating with others. Food is a central site for relating to oneself and others in material, social and moral registers. The etymology of companion as “bread fellow” or “to break bread with” illustrates the shared ethical practice of food.

There are many examples of the way food is being used to transform individuals and communities, particularly as a means to reconcile differences and dispel fears of the other. For example, an Israeli hummus restaurant is offering a 50% discount to tables seating both Arab and Jewish diners. The Welcome Dinner Project is using a shared meal to connect newly arrived people with more established Australians. The rising interest in Aboriginal foods presents an opportunity for deeper understanding of Aboriginal foodways, which has often been denigrated and dismissed as “primitive.”

The transformative potential of these practices also carries the risk of co-option, either through commercial exploitation or the shallow sentiment of chasing culinary exotica. These practices can also be crushed under the weight of unrealistic expectations. Getting people to share a meal is not going to solve the conflict in Israel and Palestine, eradicate xenophobia, or redress the dispossession of Indigenous Australians. But such practices of the self with others can serve to transform the lives of those sitting at the table.

“You are what you eat” has become hackneyed and calcified with moralistic health messages. Perhaps instead we should start thinking and acting on the idea that “as we eat with others, we become who we are.”

Bioethics, obesity and the harm principle

10391785_218590861868_7171885_n
Fat people should pay more to fly, because they weigh more and hence use more fuel.
Fat people can’t make good food choices so they should be coerced and stigmatized into making the right choice.
These and other spurious ideas are permitted to float around opinion pages of leading newspapers and journals because a) we think we have a fat people problem; b) shocking, blunt and simplistic solutions to complex problems are key ingredients to “click-bait”; and c) if we can reduce complex problems to economic calculations then we can pretend moralistic interventions into peoples lives are “neutral” because, hey it’s the raw numbers talking.
Anyway, in the below paper published this week I argue against Peter Singer and Dan Callahan’s attempts to justify direct interventions into the lives of fat people based on a simplistic use of the harm principle and a deep ignorance of empirical and public health research on obesity. Or as H.L. Mencken quipped, “For every human problem, there is a solution that is simple, neat, and wrong.”
If you can’t get beyond the paywall send me an email or message.

The Harm of Bioethics: A Critique of Singer and Callahan on Obesity

Abstract

Debate concerning the social impact of obesity has been ongoing since at least the 1980s. Bioethicists, however, have been relatively silent. If obesity is addressed it tends to be in the context of resource allocation or clinical procedures such as bariatric surgery. However, prominent bioethicists Peter Singer and Dan Callahan have recently entered the obesity debate to argue that obesity is not simply a clinical or personal issue but an ethical issue with social and political consequences.

This article critically examines two problematic aspects of Singer and Callahan’s respective approaches. First, there is an uncritical assumption that individuals are autonomous agents responsible for health-related effects associated with food choices. In their view, individuals are obese because they choose certain foods or refrain from physical activity. However, this view alone does not justify intervention. Both Singer and Callahan recognize that individuals are free to make foolish choices so long as they do not harm others. It is at this point that the second problematic aspect arises. To interfere legitimately in the liberty of individuals, they invoke the harm principle. I contend, however, that in making this move both Singer and Callahan rely on superficial readings of public health research to amplify the harm caused by obese individuals and ignore pertinent epidemiological research on the social determinants of obesity. I argue that the mobilization of the harm principle and corresponding focus on individual behaviours without careful consideration of the empirical research is itself a form of harm that needs to be taken seriously.

Keywords: obesity; Peter Singer; Dan Callahan; harm principle; public health

Mayes, C. (2015), The Harm of Bioethics: A Critique of Singer and Callahan on Obesity. Bioethics, 29: 217–221. doi: 10.1111/bioe.12089

Setting breakfast free: Kellogg’s and the enfolding of otium into negotium

Kellogg’s have released a new liquid breakfast product creatively called “To Go”. Unlike “for here” breakfasts such as cereal, pancakes or eggs, “To Go” enables mobility when consuming the so-called most important meal of the day.

What interests me about “To Go” is the commercial. I don’t particularly care about its taste or nutritional value. And I will most likely never eat/drink or purchase a “To Go”. Yet the commercial, with its energetic music, attempted profundity, and predictable cast of Joe and Jane go-getters, provokes a visceral rage in me.

This reaction is not simply due to the fact that I like breakfast while seated. What disturbs me is Kellogg’s answer to its own questions – ‘What if breakfast was set free? Where might it take you? Where might you go?’ According to Kellogg’s, the freeing of breakfast comes through a liquid that you can drink on the go. Where might you go? Well, it is pretty clear that you are going to work.

At face value these are stupid questions developed by marketeers and focus groups. But pausing over these questions illuminates features of our predicament and produce lines of inquiry that disrupt the narratives multinationals that think a liquid breakfast or other consumer products are the answer.

‘When you arise in the morning think of what a privilege it is to be alive, to think, to enjoy, to love’ – Marcus Aurelius

In asking us to imagine a world where breakfast has been set free, Kellogg’s unwittingly provides us an opportunity to ponder our current world where breakfast has been enslaved. Or more accurately, the time to prepare and eat breakfast while sitting, reading and conversing has been abducted and taken from us.

The morning hours and the breakfast meal have long been considered a time for self care or otium. Morning practices of prayer, reading, writing, meditation or contemplation have been encouraged by religious and non-religious sources as ways to cultivate the self.

‘Otium cum dignitate’ (leisure with dignity) – Cicero

In the past, otium distinguished, cultivated and separated the self from the ordinary and everyday concerns of negotium.  In our age, however, practices of the self are increasingly subsumed into negotium that focus on subsistence. Bernard Stiegler defines negotium as human commerce that is focused on ‘the imperative of subsistence’ to the degree that ‘it can render inaccessible the dignity of existence’ (Stiegler, The Decadence of Industrial Democracies, Polity: 2011, 100).

Stiegler (among others) contend that the ‘modern age’ or ‘industrial democracy’ has made it increasingly difficult to establish a form of life that is shaped by logics other than those of the market and the practices of consumption. Otium has been incorporated in the culture industry that repackages practices of the self into consumer items or relations – yoga (Lulu Lemon), alternative agriculture (Whole Foods), feminism (Lean In), and so on.

The dominance of negotium does not destroy otium, but makes it indistinguishable. That is, otium no longer shapes an existence that is separate from the subsistence of negotium, but existence and subsistence are conflated. Hence, Kellogg’s sets breakfast free from the old notion of time that held breakfast as part of otium and distinct from negotium. “To Go” enfolds breakfast into work and frees us from the indigestion of hurridely scoffing our eggs down our throats to make the bus in time or to beat the traffic.

Where will we go? To work with dignity.

Inviting Judgement: A Note On Everyday Life, Eating and Smartphone Apps

I recently purchased an iPhone for the purpose of researching an app called The Eatery. According to a review from Time The Eatery “asks you to snap a picture of your food, and provides you with a healthiness meter that rates not just your current meal, but your noshing habits over time”. The stated logic of this app is that others are better at judging the healthiness of your food than you are. Over the past 28 days I have snapped 214 meals. Each meal has been assessed by other users along a spectrum from “fat” to “fit”. An aggregate of the individual meal ratings in a week tells me how I ate in comparison to previous weeks, days and other users. For example, in the week of June 3rd I “ate 73% healthy” which was “4% healthier than last week. Thursday was [my] best day, and Monday was [my] worst day.” The more data the more details. I eat most of my meals at home. My “healthiest” meal was at Korean restaurant. And my “unhealthiest” meal was at my parents.

Of course, there are several significant disconnects in all this:

  1. The description and visual representation of the food is not identical to its actual nutritional content. E.g. A meat pie described “homemade” accompanying a well-lit photo gets a healthier rating than a mere meat pie in a dimly lit room.
  2. The “healthiness meter” does not account for the overall diet. E.g. Mandarins and apples get ratings of 90-99%, yet a diet consisting of only mandarins and apples could not be consider “healthy” let alone 99% healthy.
  3. Nutritional health is valued over Well-being. E.g. This app, like many others emphasises the nutritional function of food. Leaving aside the place of exercise in physiological health, food also plays a significant role in individual and communal well-being. One user put a picture of a piece of chocolate cake with the label “My 16th Birthday Cake”. On the scale of “fat-to-fit” this would rate poorly, but is the “health” of a birthday cake only located in its nutritional value or can it include notions of well-being and hold symbolic importance.

There are many other ways to consider this app and the increasing use of smartphones to measure and quantify life. However one of my primary interests is in the way everyday life is increasingly colonized by dual operation of smartphones and biomedical norms of health. Innocuous habits such as snacking on crackers with peanut-butter are not only judged against purported values of nutritional health but we willing offer up these practices for judgement. Not unlike the penitent turning to the confessional, perhaps we recognise a value in having these activities judged and scrutinized by others.

The allusion to the confessional is not incidental. Michel Foucault writes that Western society has become a confessing society. “One confesses in public and in private, to one’s parents, one’s educators, one’s doctors, to those one loves; one admits to oneself, in pleasure and in pain, things it would be impossible to tell anyone else…Western man has become a confessing animal.”[1] There’ll be more on the confession in a future post, but the point I am currently interested in is the attention given to the mundane and quotidian as effective of social and biomedical reality.

Many aspects of The Eatery and other apps that quantify life through measuring everyday habits are not new. Although food, exercise and health-related activities have been made conspicuous but smartphones, these developments are just the most recent in a long history of interrogating and routinising everyday life.

Charles Taylor elucidates some of this history in comparing Aristotelian to Protestant ethics. According to Taylor, “traditional, Aristotelian ethics” regarded ‘ordinary life’ – the life of production and the family – as holding mere “infrastructural importance”, serving as “the necessary background and support to ‘the good life’ of contemplation and one’s action as a citizen”.[2] In the Reformation, Taylor locates “a modern, Christian-inspired sense that ordinary life was on the contrary the very centre of the good life”.[3] Rather than finding the ‘good’ or ‘higher’ life in philosophical contemplation or monastic retreat, Taylor, following Max Weber,[4] argues that ordinary and everyday life becomes a locus for political action and self-understanding. The importance and affirmation of everyday life “becomes one of the most powerful ideas in modern civilization” and “colours our whole understanding of what it is truly to respect human life and integrity”.[5]

The measuring and quantifying of everyday habits and health-related behaviors is arguably a continuation of these processes – a secular working on the self that serve (bio) political ends of physical health and longevity rather than salvation in the next life, or in more Calvinist tones evidence election. Instead Th Eatery and practices like it demonstrate a vigilance over ones bodily health and attempt to align the everyday with norms promoted by putative nutrition experts.

In reinforcing the place of the everyday at the centre of the good life, The Eatery contributes to a ressentiment that values nutrition over pleasure or the “high rating” mandarin over the “low rating” celebratory cake. This is not inevitable, although the tide certainly appears to be moving in that direction. However, I contend that new pleasures will respond. Rather than nutrition over pleasure, there will be pleasure and nutrition, binging and purging, and detoxing and retoxing. That is, an agonism of consumption that is both/and not either/or. But more on this another time.


[1] Michel Foucault, The Will to Knowledge (New York: Penguin, 1998), p.59.

[2] Charles Taylor, Sources of the Self: The Making of the Modern Identity (Cambridge, MA: Harvard University Press, 1989), p.13.

[3] Ibid.

[4] Max Weber, The Protestant Ethic and the Spirit of Capitalism, trans. Talcott Parsons (London: Routledge Classics, 2001).

[5] Ibid., p.14.

The Pseudo Ethical Scrooge and Immunity from Change*

In Western societies such as Australia, UK, or the US, Christmas is a consumer driven festival with a slight veneer of religious significance. One does not need to be a Max Weber or Emile Durkheim to draw this conclusion.

In step with the proliferation of Christmas identities such as Father Christmas (aka Santa Claus), Carol-ers, elves, reindeer, and snowmen etc. a relatively new addition has emerged: the Pseudo Ethical Scrooge. Distinct from the regular Scrooge or Grinch, the Pseudo Ethical Scrooge does not dislike Christmas per se, but what they regard as unethical spending on consumer goods. These Scrooges make statements such as “if everyone in [insert country] didn’t buy gifts for one year and instead gave money to [insert ngo] then we would eradicate [insert catastrophic event] undeniably.”

Despite strong arguments that the eradication of events such as famine or poverty don’t occur through mere donations or redirection of fundings – see here – it is difficult to deny the Pseudo Ethical Scrooge’s point. People do buy a lot of stuff during this period. Some of the stuff is good, some is useful, some is edible and a lot is utter crap. Almost all of it is unnecessary. However, almost all of the stuff that fills our shopping carts (real and virtual) for the other 364 days of the year is unnecessary. This is the point that these Ethical Scrooges neglect, and through this neglect reveal themselves as no more sincere than a ‘peace on earth’ Hallmark card.Unlike the Dickens Scrooge who proclaims ‘a pox on all your houses’* and goes to bed in a cold empty mansion, these Pseudo Ethical Scrooges inform us of the catastrophe to which we all contribute while still participating in the party. Like a vegetarian lecturing on the vice of meat eating, while wolfing down the last pork roll.**

To be clear, I am not talking about activities like the TEAR or Oxfam Gift Catalogues, but the cheap comments made in a falsetto register that use global poverty as a vehicle for self-love. I use cheap and falsetto intentionally. Like the gifts received in the office KrisKringle and drunken attempts to sing ‘O Holy Night’ – these concerns over the Western excess and global poverty are little more than inexpensive, poorly constructed and weak thoughts broadcast through a false register that mimics sincerity.Exhibit A: Starvation Ornaments 

Exhibit B: Popular ‘web-posters’ juxtaposing starving children with Christmas consumerism***

Exhibit C:

The problem is not drawing attention to the excesses of Western consumerism or the suffering of others, but the use of ‘poverty-porn’ as an immunity mechanism that enables rather than prevents further consumption.

The early practice of smallpox inoculation serves as an example of this practice. In order to be protected against small-pox, an individual would have smallpox scabs rubbed into incisions on their body, delivering minimal infection yet immunity from the disease. Similarly, by exposing oneself to the graphic horrors of global poverty in the context of excessive of consumerism, the effect is not a revaluation of values, but protection from such a revaluation, thereby enabling the continuation of consumer practices.

Through ‘poverty-porn’ the Pseudo Ethical Scrooge is able to cleanse their conscience of the guilt associated with excessive consumption, continue with the festivities and avoid the difficult process of revaluing and restructuring their existence for the other 364 days of the year.

To be clear, the conclusion here is not that global poverty or excessive consumption should simply be ignored, or even that the Pseudo Ethical Scrooge is a kill-joy.  Rather the consumer excesses that take place on every other day of the year AND the systemic injustices of global trade, resource distribution and political economy require sustained critical reflection. Critical reflection that doesn’t come through a song or an image.

Giving gifts to friends and family – with or without acknowledging the symbolic significance – is an important cultural practice. To refrain from this practice for the sake of global poverty, could be a noble gesture, but it could also preclude the formation of significant bonds and relations. These bonds not only characterize us as humans, and enrich life, but also provide the conditions for the communal and social change necessary to confront problematic issues like consumerism and poverty.

So I will be giving my family and friends Thomas Pogge and Amartya Sen books for Christmas. Just kidding- you’ll still get your iPads and Steve Jobs biographies.

*I know Scrooge didn’t say this – but Mercutio in Romeo and Juliet.

**OK, I admit I may have been this person…oops

*** I won’t provide an image because I think these posters are crass but you can see some here

Imagine, Imagine, Imagine

I have just arrived home from the Candle Light Vigil held at Penn State in recognition of the victims of child abuse at the University, and more broadly. I will reflect further on the evening before posting here, but an immediate response to the event that continued to resonate during the walk home was the singing of John Lennon’s Imagine during the ‘service’.
While I have flirted with Imagine over the years, the despairing emptiness of the song was brought home tonight. To be clear, I am not pushing some “you have to have religion or nationalism to have meaning” agenda, but you need to try a lot harder than the insipid and vacuous lyrics of Imagine if you want some substantial meaning. Religion (in the abstract) may be full of paradoxes, knots and apparent contradictions, but at least it is full of something. Lennon’s Imagine is merely a carefully constructed list of platitudes that attempt to mimic depth and gravitas.
The sheer hollowness of the lyrics was driven into my bones like the near freezing wind blowing across the lawn. Apart from the complete detachment from reality, the sentiment promotes empty thinking rather than critical thought. The imaginary of ‘Penn State’ provided the conditions for these abuses to occur and the hubris to attempt to cover them up. The last thing that is needed is imaging. What is needed is mourning, humility, reflection and silence. Not circuses and children’s song about some utopia (literally no-place) where it is always school holiday and ice-cream is served instead of vegetables.